Aussie House Sales 1 Page Business Plan

sales leads Business Plan

Aussie House Sales 1 Page Business Plan

Overview

Aussie House Sales has a clear business objective to develop, produce, promote and distribute sales leads services. These services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Aussie House Sales has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Value of their home. This is a critical issue for our selected target market of Real Estate Agents.

The Value Proposition

Aussie House Sales is uniquely positioned to deliver value to Real Estate Agents. "Aussie House Sales will Deliver quality hi value leads, saving time for real estate agents. At little cost!." In order to be deliver on this value proposition, we Hi quality leads at a fraction of the cost of competitors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the sales leads market. We consider our key competitors to be: Sell My Castle

What Price My House

Oz Home Value. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sell My Castle

What Price My House

Oz Home Value by Price/Value

Precise Information

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Key Strategies

Over the next 6 months our focus will be to Maildrops. This task will be undertaken in the context of our broader strategy to Newspapers and Print Media. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 plus hits a week in 6 months time Link off at least 20 other websites Mail drop 100,000 DL cards

About this document
sales leads Business Plan
This document was created by Aaron of Aussie House Sales using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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