Miss - M 1 Page Business Plan

Beauty Products Business Plan

Miss - M 1 Page Business Plan

Overview

Miss - M has a clear business objective to promote Beauty Products products. These products have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Miss - M has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Ensure content is relatable and has quality. This is a critical issue for our selected target market of Twenties to thirty fives women.

The Value Proposition

Miss - M is uniquely positioned to deliver value to Twenties to thirty fives women. "Miss - M will We offer genuine reviews about beauty and related products and are passionate about what we do, we believe our honest reviews will help make your decisions easier and also, our content is fun and exciting to browse through." In order to be deliver on this value proposition, we Our content is easy to navigate, our articles are simple and relatable and our opinions are valued because we are honest about it. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Beauty Products market. We consider our key competitors to be: Drop dead gorgeous daily, lady Melbourne, Couturing, life styled. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Drop dead gorgeous daily, lady Melbourne, Couturing, life styled by Our contents are updated daily, our articles are simple to reach a wider audience and our layout is simple to navigate through .

Key Strategies

Over the next 6 months our focus will be to Hire bloggers

Constant updates on social media (short updates)

Meaningful content that is fun and relatable

Research on trends

Road test products and provide genuine reviews

Have a feature article once per week

Update blog posts daily to have something new

Recruit passionate artists and promote them

Reach out to starting artists . This task will be undertaken in the context of our broader strategy to Reach our to the beauty companies to offer review services for money

Sell ad space

Generate paid advertising

Build relationships with other beauty related businesses to promote growth

Expand to lifestyle and travel

Update website

$100,000 profit goal once blog is 24 months old. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: In 2 months time, website up and running and achieve 500 unique visitors In 6 months, achieve 10,000 unique visitors 12 months, 100,000 unique visitors and hire more writers

About this document
Beauty Products Business Plan
This document was created by Michelle of Miss - M using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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