JTG Fitness 1 Page Business Plan

Personal Fitness Training Business Plan

JTG Fitness 1 Page Business Plan

Overview

JTG Fitness has a clear business objective to produce Personal Fitness Training services. These services have been developed over 5 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers and help coach them to achieve their goals this adding to our overall success. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability in the beginning, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process that adds to our net worth and profits.

The Customer

JTG Fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem and will apply our innovative strategies that address mind, soul, and body to Improve on their way of life. This is a critical issue for our selected target market of The General Public.

The Value Proposition

JTG Fitness is uniquely positioned to deliver value to The General Public. "JTG Fitness will Provide a Service that creates and Atmosphere and potentiality for a better way if life through health and fitness." In order to be deliver on this value proposition, we Through innovative methods combining Mind, body and soul in all our services we intend to market our company through use of social networking and strategic marketing on the ground level.. Because we are a Christian Organization we utilize strong morals and ethics of our experience and lifestyle of Jesus to be able to reach all people and deliver high caliber skills, experience, and mastery in the area of Health and Fitness as a way of life.This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal Fitness Training market. We consider our key competitors to be: Planet Fitness, Local YMCA, RETRO, and other Commercial gyms are providing Health and Fitness on a very broad scale to the general public. But the general public are now crying out for that one on one attention to help fulfill their goals.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Planet Fitness, Local YMCA, RETRO, and other Commercial gyms are providing Health and Fitness on a very broad scale to the general public. But the general public are now crying out for that one on one attention to help fulfill their goals. by We have unique programs and systems set in place to address areas of quality of life that go untouched do to the commercial gyms prices and many members. We give our clients access to programs that speak to their individual needs and services that bring about a best quality way of life..

Key Strategies

Over the next 6 months our focus will be to Execute Our Unique Marketing System. This task will be undertaken in the context of our broader strategy to Multiply our Business Model to enhance revenue and results. These strategies are a tactical implementation of our overall business goal as outlined above and as written in our marketing model.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: A state of the art facility Hosting a unique blend of equipment and products That help our clients reach their goals and to create a source of quality networking among members

About this document
Personal Fitness Training Business Plan
This document was created by Jared Broach of JTG Fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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