Glidepath 1 Page Business Plan

Financial planning wealth management Business Plan

Glidepath 1 Page Business Plan

Overview

Glidepath has a clear business objective to develop Financial planning wealth management services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build upon and execute our clear customer acquisition process.

The Customer

Glidepath has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer sokution as "developing a comprehensive, synchronized written retirement plan including an income strategy." This is a critical issue for our selected target market of executive families/small buisiness owners with incomes over $160k or investable net worths over $250k.

The Value Proposition

Glidepath is uniquely positioned to deliver value to executive families and small business owners. "Glidepath will develop and implement a written comprehensive financial strategy staffed by a team of subject matter experts." In order to be deliver on this value proposition, we Cutting edge software combined with a team of disciplined experts using a proprietary process. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Financial planning wealth management market. We consider our key competitors to be: B of A/ML

Banks

Small independents. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with B of A/ML

Banks

Small independents by Credentialed advisors

True Independent Status

Best Technology

Entire Team In-House.

Key Strategies

Over the next 6 months our focus will be to hire a customer relationship manager. This task will be undertaken in the context of our broader strategy to have 70% of wealth management in-house in parallel with the completion of the AIC credential. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 50 clients/$25MM AUM/$50k fees, 2nd, Adv/100 clients/$50MM AUM/$100k fees, 3rd, professional/120 clients/$75MM AUM/$125k fees.

About this document
Financial planning wealth management Business Plan
This document was created by Tim of Glidepath using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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