Cucumber ETC 1 Page Business Plan

Battery Powered LED Lighting Business Plan

Cucumber ETC 1 Page Business Plan

Overview

Cucumber ETC has a clear business objective to distribute Battery Powered LED Lighting products. These products have been developed over 14 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Cucumber ETC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Attractive novelty lighting solutions. This is a critical issue for our selected target market of self-employed entrepeneurs.

The Value Proposition

Cucumber ETC is uniquely positioned to deliver value to self-employed entrepeneurs. "Cucumber ETC will give people a solid, dependable income." In order to be deliver on this value proposition, we our products are proven to sell in the online marketplace. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Battery Powered LED Lighting market. We consider our key competitors to be: Stiff competition direct from Asia and shell companies based in the UK. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Stiff competition direct from Asia and shell companies based in the UK by UK based company with UK stock, competitive prices.

Key Strategies

Over the next 6 months our focus will be to Develop a turnkey sales system. This task will be undertaken in the context of our broader strategy to Increase network of sales agents. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get first 10 Sales Agents Hit £100,000 annual sales Open integrated office and warehouse

About this document
Battery Powered LED Lighting Business Plan
This document was created by Andrew of Cucumber ETC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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