Ryno's EasyEats 1 Page Business Plan

Healthy lunchtime meals Business Plan

Ryno's EasyEats 1 Page Business Plan

Overview

Ryno's EasyEats has a clear business objective to develop, produce, promote and distribute healthy lunchtime meals, snacks and beverages. These products will be easy accessible and great quality with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Ryno's EasyEats has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as: The lack of healthy, nutritious and quick lunchtime meals and snacks on the go. Healthy and diet options would be a main focus as there are mainly fast food and fatty foods in the area. This is a critical issue for our selected target market of businesses and employees in the Jetpark area.

The Value Proposition

Ryno's EasyEats is uniquely positioned to deliver value to businessess and employees in the Jetpark area. "Ryno's EasyEats lunchtime foods are tasty yet healthy. Woolworths quality..." In order to be deliver on this value proposition, we offer home made self prepared, quality controlled and checked lunchtime foods. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the lunchtime meals market. We consider our key competitors to be: Barcellos

Jetpark diner

Petrol garage pastries. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Barcellos

Jetpark diner

Petrol garage pastries by offering Fresh healthy quality prepared foods. Easy on the go foods.

Key Strategies

Over the next 6 months our focus will be to Set up interesting menu.

Plan ways to store and keep goods fresh.

Pricing structure.

Advertising.. This task will be undertaken in the context of our broader strategy to Perhaps open a small shop front with bigger variety of products.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get everything set up Serve first 10 customers Set up small shopfront

About this document
Healthy lunchtime meals Business Plan
This document was created by Ryno of Ryno's EasyEats using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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