Comic Planet 1 Page Business Plan

Comic Books Business Plan

Comic Planet 1 Page Business Plan

Overview

Comic Planet has a clear business objective for Comic Book products. These products have been developed over weeks with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Comic Planet has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as affordability of high comics.. This is a critical issue for our selected target market of comic books.

The Value Proposition

Comic Planet is uniquely positioned to deliver value to comic books. "Comic Planet will give you what you want." In order to be deliver on this value proposition, we buy, sell, and trade comics for the lowest prices possible.. This capability has taken considerable time and resources to develop and form the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the comic book market. We consider our key competitors to mainly be other comic stores and the internet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other comic stores and the internet by guaranteeing the lowest prices.

Key Strategies

Over the next 6 months our focus will be to advertise new comics for low, affordable prices. This task will be undertaken in the context of our broader strategy to Raise prices 2-3% and acquire more customers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are that we will have a new store, New website, and more mint condition comics.

About this document
Comic Books Business Plan
This document was created by Jacob of Comic Planet using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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