Caroline Renae Boutique 1 Page Business Plan

Designer Inspired Handbags Business Plan

Caroline Renae Boutique 1 Page Business Plan

Overview

Caroline Renae Boutique has a clear business objective to distribute Designer Inspired Handbags products. These products have been developed over 2 weeks with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Caroline Renae Boutique has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as People who can't afford designer bags are able to get the look for less. This is a critical issue for our selected target market of Fashionable women on a budget.

The Value Proposition

Caroline Renae Boutique is uniquely positioned to deliver value to Fashionable women on a budget. "Caroline Renae Boutique will Not only are our bags designer inspired, they are fantastic quality bags, that are also affordable.." In order to be deliver on this value proposition, we Our unique selection team only select products that they truly believe in.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Designer Inspired Handbags market. We consider our key competitors to be: Baginc.com

Dailylook.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Baginc.com

Dailylook.com by The quality of our bags are guaranteed, and out unique selection team always knows the trends far in advance. This way we can deliver the hottest product to you before it hits the shelves..

Key Strategies

Over the next 6 months our focus will be to Consider all factors when calculating pricing.. This task will be undertaken in the context of our broader strategy to Expand to jewelry and maybe clothing . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 25 customers Incorporate other products into the site Obtain 100's of loyal customers that believe in us

About this document
Designer Inspired Handbags Business Plan
This document was created by Caroline of Caroline Renae Boutique using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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