Beautè Boutique mobile beauty therapy 1 Page Business Plan
Overview
Beautè Boutique mobile beauty therapy has a clear business objective to develop, produce, promote and distribute all beauty treatments in the comfort of your own home, with excellent customer service and affordable treatments to suit everyone. These products and services have been developed over the past year, with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Beautè Boutique mobile beauty therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as.......? This is a critical issue for our selected target market of qualified beauty therapists
The Value Proposition
Beautè Boutique mobile beauty therapy is uniquely positioned to deliver value to everyone and anyone. "We recommend you choose Beautè boutique because we are reliable, professional and excellent at what we do. We are very affordable with great deal and offers to suit all. We work around your needs when needed. If its group parties, relaxing time or preparation for a night out on the town. Whatever your needs we are here to cater for you.." In order to be deliver on this value proposition, our beauty team are fully qualified to NVQ level 3 and have been working in the industry which has made them gain excellent customer service and treatment skills within the beauty industry. They have on going training to keep up to date with all the latest treatments and have a wide knowledge on all beauty ranges which beaute boutique uses.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the beauty industry market. We consider our key competitors to be: Diamond, b brown, ego, ageless beauty and vanity. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Diamond, b brown, vanity etc As said previously before, we can give clients all there needs for beauty in the comfort of their own home. And we won't be beaten for price or therapist professionalism.
Key Strategies
Over the next 6 months our focus will be to I'm going to provide every client with all the top of the range beauty treatments at an affordable price for all. Always there on hand no matter the time or place. Offers for existing clients and great deals for new clients. Everyone's needs are with beaute boutique. This task will be undertaken in the context of our broader strategy to My products will be suitable for everyone. Pamper parties will also be running too. For hen nights new brides and baby showers. We have it all! These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: ..........?
About this document
All your beauty treatments in the comfort of your own home. Business Plan
This document was created by Kortni of Beautè Boutique mobile beauty therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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