Adapt Seminars and Training 1 Page Business Plan

Personal safety and security Business Plan

Adapt Seminars and Training 1 Page Business Plan

Overview

Adapt Seminars and Training has a clear business objective to develop, produce, promote and distribute Personal safety and security services. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Adapt Seminars and Training has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as personal awareness and security. This is a critical issue for our selected target market of civilians.

The Value Proposition

Adapt Seminars and Training is uniquely positioned to deliver value to civilians. "Adapt Seminars and Training will provide civilians with personal awareness and security options while at home and in public." In order to deliver this valuable proposition, we only utilize professional law enforcement and military instructors. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal safety and security market. We consider our key competitors to be: The NRA. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The NRA by offering a more in depth seminar at a lower cost per student.

Key Strategies

Over the next 6 months our focus will be to begin teaching seminars. This task will be undertaken in the context of our broader strategy to expand and hire instructors. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Provide our training and seminars state wide, expand our customer base, and hire more instructors.

About this document
Personal safety and security Business Plan
This document was created by Brian of Adapt Seminars and Training using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.