Xcel Tax LLC 1 Page Business Plan

Income taxes Business Plan

Xcel Tax LLC 1 Page Business Plan

Overview

Xcel Tax LLC has a clear business objective to develop Income taxes services.

These services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Xcel Tax LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to provide proper information to complete a return. This is a critical issue for our selected target market of all age ranges.

The Value Proposition

Xcel Tax LLC is uniquely positioned to deliver value to all age ranges.

"Xcel Tax LLC will Provide a service to our fullest potential."

In order to be deliver on this value proposition, we listen and are more personal with our clients. We offer them the best service out there. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Income taxes market. We consider our key competitors to be: H & R Block, Jackson Hewitt and Liberty Tax. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with by being simple and straight forward. We want the customers to feel as if they are receiving the maximum amount of refund with almost having their refund in the palm of their hands.

Key Strategies

Over the next 6 months our focus will be to acquire new relationships with clients. This task will be undertaken in the context of our broader strategy to expand throughout the Twin Cities.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 2000 new customers
Launch coupons

About this document
Income taxes Business Plan
This document was created by Emily of Xcel Tax LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.