The Green Institute 1 Page Business Plan

Algae based Business Plan

The Green Institute 1 Page Business Plan

Overview

The Green Institute has a clear business objective to develop, produce, promote and distribute Algae based products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

The Green Institute has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as produce products are safe for the environment and health of the general public. This is a critical issue for our selected target market of organic and natural products consumers.

The Value Proposition

The Green Institute is uniquely positioned to deliver value to organic and natural products consumers. "The Green Institute will provide research and development to supply quality products." In order to be deliver on this value proposition, we our technology partner who has more than 5 years experience in producing algae. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Algae based market. We consider our key competitors to be: currently the market is not saturated because most companies are in the research stage. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with currently the market is not saturated because most companies are in the research stage by our technology partner has a patented process for growing algae in a 24 hour cycle.

Key Strategies

Over the next 6 months our focus will be to establish a core team. This task will be undertaken in the context of our broader strategy to expand our product line and community involvement. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Aquire initial funding from the Crowd Funding platform Fully fund our local research and development facility Establish relationship with local Atlanta university students and faculty to assist in the research of the effects of algae on plant growth and soil replentishment

About this document
Algae based Business Plan
This document was created by Benny of The Green Institute using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.