Shory Park Horses 1 Page Business Plan

Off the track thoroughbreds Business Plan

Shory Park Horses 1 Page Business Plan

Overview

Shory Park Horses has a clear business objective to develop, produce, promote and distribute Off the track thoroughbreds products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Shory Park Horses has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not having horses to suit everyone. This is a critical issue for our selected target market of Pony clubs.

The Value Proposition

Shory Park Horses is uniquely positioned to deliver value to Pony clubs. "Shory Park Horses will Provides safe and reliable mounts for clients regularly." In order to be deliver on this value proposition, we're the only accredited trainer of ex race horses in this area as well as having paddock space to hold a large quantity of horses. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Off the track thoroughbreds market. We consider our key competitors to be: CROP (racehorse outplacement program ), . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with CROP (racehorse outplacement program ), by Very accessible location. Access to large property and strong connections with racing stables n the region.

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Key Strategies

Over the next 6 months our focus will be to widen sources to obtain cheap/free OTT. Grow a good connection with trainers in the area. . This task will be undertaken in the context of our broader strategy to at least 12 horses in stock- 8 in work and 4 spelling. Selling at least one a week. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get 500 likes on Facebook get new sponsors Sell 10 horses in 4 months.

About this document
Off the track thoroughbreds Business Plan
This document was created by Nikki of Shory Park Horses using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.