Behind the Seen 1 Page Business Plan

Music Culture Business Plan

Behind the Seen 1 Page Business Plan

Overview

Behind the Seen has a clear business objective to develop, produce, promote and distribute Music Culture products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Behind the Seen has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer issue as Music passion. This is a critical issue for our selected target market of Music enthusiasts.

The Value Proposition

Behind the Seen is uniquely positioned to deliver value to Music enthusiasts. "Behind the Seen is everything music culture from recording and producing to marketing and directing.." In order to deliver on this value proposition, we record, mix, master, and produce local music as well as market a merchandise line in our future storefront. We will accomplish national expansion and success by employing hard working musicians in local areas and contract artists as employees with out having to sign to a talent agency or management agency. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Music Culture market. We consider our key competitors to be: Hot topic. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Hot topic by not only selling everything music culture, but by creating the music culture with our own professional record label..

Key Strategies

Over the next 6 months our focus will be to meet and perform with multiple local bands and venues to create a presence in the community.. This task will be undertaken in the context of our broader strategy to Invest into a professional home studio so we can record artists in exchange for currency.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Fully furnish a home studio Acquire retail business space for the studio Incorporate and open another location

About this document
Music Culture Business Plan
This document was created by Harley of Behind the Seen using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.