River City Auto Care 1 Page Business Plan

Automotive Appearance and Reconditioning Business Plan

River City Auto Care 1 Page Business Plan

Overview

River City Auto Care has a clear business objective to distribute Automotive Appearance and Reconditioning services. These services have been developed over 5 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

River City Auto Care has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to maintain the appearance and value of personal and business vehicles. This is a critical issue for our selected target market of both upper middle class and business entities that own automobiles.

The Value Proposition

River City Auto Care is uniquely positioned to deliver value to both upper middle class and business automobile owners. "River City Auto Care provides professional care that comes to you." In order to be deliver on this value proposition, our automotive therapist has been professionally trained by an industry leader and our services are completely mobile. These facets of our organization have taken considerable time and resources to develop and form the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Automotive Appearance and Reconditioning market. We consider our key competitors to be: Modern Detailing, Dant's Detailing and Dr Kleen. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Modern Detailing, Dant's Detailing and Dr Kleen by offering solutions that are new to the local market, the ability to cater to the already demanding schedules of our customers and generating much lower overhead which translates into lower pricing with equal gain.

Key Strategies

Over the next 6 months our focus will be to implement a referral incentive program. This task will be undertaken in the context of our broader strategy to launch a loyalty rewards program for our return customers . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 50 customers hire another automotive therapist add a second mobile unit

About this document
Automotive Appearance and Reconditioning Business Plan
This document was created by Derek of River City Auto Care using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.