Renaissance Counseling Group, Inc. 1 Page Business Plan

Counseling Business Plan

Renaissance Counseling Group, Inc. 1 Page Business Plan

Overview

Renaissance Counseling Group, Inc. has a clear business objective to promote Counseling services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Renaissance Counseling Group, Inc. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Mental Health issues. This is a critical issue for our selected target market of Adult individuals, couples, children.

The Value Proposition

Renaissance Counseling Group, Inc. is uniquely positioned to deliver value to Adult individuals, couples, children. "Renaissance Counseling Group, Inc. will They leave happy and it does not take years." In order to be deliver on this value proposition, we Warm atmosphere and clients do not wait for their appointment.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Counseling market. We consider our key competitors to be: Counseling Centers

Rehabs

Treatment Facilities. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Counseling Centers

Rehabs

Treatment Facilities by We treat people as unique individuals and do not see them as one of many clients..

Key Strategies

Over the next 6 months our focus will be to Improve Internet advertisement. This task will be undertaken in the context of our broader strategy to Hire counselors to work for the office. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Advertisement Obtain 20 clients per week Hire counselors

About this document
Counseling Business Plan
This document was created by Gulsah of Renaissance Counseling Group, Inc. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.