Kelso's Couch 1 Page Business Plan

T-shirts, wrist bands, stickers, posters Business Plan

Kelso's Couch 1 Page Business Plan

Overview

Kelso's Couch has a clear business objective to develop, produce, promote and distribute T-shirts, wrist bands, stickers, posters products.

These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Kelso's Couch has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Personal interest t-shirts. This is a critical issue for our selected target market of LGBTQ Community..

The Value Proposition

Kelso's Couch is uniquely positioned to deliver value to LGBTQ Community..

"Kelso's Couch will We create relatable products for the LGBTQ community.."

In order to be deliver on this value proposition, we We have a subtle message that can go unrecognized to the regular public.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the T-shirts, wrist bands, stickers, posters market. We consider our key competitors to be: Glbtshirts, dyketees, cafepress. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We have a creative and unique take in the humor of the typical LGBTQ t-shirt. .

Key Strategies

Over the next 6 months our focus will be to Become involved with more summer activities. Advertise online. Promote the web page through many venues.. This task will be undertaken in the context of our broader strategy to Increase my advertising. Create new products for our consumers..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Create new t-shirt images
Gain more customers via Internet

About this document
T-shirts, wrist bands, stickers, posters Business Plan
This document was created by Kelsey of Kelso's Couch using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.