Fitness First 1 Page Business Plan

Heath and wellness Business Plan

Fitness First 1 Page Business Plan

Overview

Fitness First has a clear business objective to promote Heath and wellness services.

These services have been developed over 1week with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Fitness First has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to stop childhood obesity. This is a critical issue for our selected target market of Kids ages 5-18.

The Value Proposition

Fitness First is uniquely positioned to deliver value to Kids ages 5-18.

"Fitness First will Provide kids with the tools to become and stay healthy for life."

In order to be deliver on this value proposition, we We will be able to connect with them at their level and make fitness and health Aline with their age and lifestyle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Heath and wellness market. We consider our key competitors to be: Youth groups, personal trainers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We will make fitness and health FUN! .

Key Strategies

Over the next 6 months our focus will be to Develope marketing plan. This task will be undertaken in the context of our broader strategy to Find a business partner.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Find business partner
Make health plans

About this document
Heath and wellness Business Plan
This document was created by Megan of Fitness First using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.