Minggu, 10 Maret 2013

World Of Adventures Theme Park & Resorts 1 Page Business Plan

Affordable family theme park Business Plan

World Of Adventures Theme Park & Resorts 1 Page Business Plan



Overview

World Of Adventures Theme Park & Resorts has a clear business objective to develop, produce, promote and distribute Affordable family theme park products and services.

These products and services have been developed over 4 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and
 align these objectives with clear and measurable development milestones.

Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

World Of Adventures Theme Park & Resorts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the opportunity to provide a first class vacation option in a down sized economy that id affordsble and memorable.. This is a critical issue for our selected target market of Everyone. Specifically Families with children 2 plus.

The Value Proposition

World Of Adventures Theme Park & Resorts is uniquely positioned to deliver value to Everyone. Specifically Families with children 2 plus.

"World Of Adventures Theme Park & Resorts will Convenient location. This is an affordable theme park and water park included in your one price admission. Park pricing throughout that will encourage multiple visits by each family that attends."

In order to be deliver on this value proposition, we Land acquisition and building permit fees are at a very minimum. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Affordable family theme park market. We consider our key competitors to be: Adventure land
Silver Dollar City
Celebration city
Soak city. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with We will be the only theme park in the area with a cruise ship resort. The LOVE BOAT resort and a four story tall steam engine hotel resort, "the RAIL ROAD Resort" a six theatre movie theatre and a mall with 64 store locations inside..


Key Strategies

Over the next 6 months our focus will be to Keep construction cost to the minimum. Recruit the management team from competing theme parks. This task will be undertaken in the context of our broader strategy to Solidify insurability and ride acquisition
.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:

Design and plan
civil and structural construction


About this document
Affordable family theme park Business Plan
This document was created by Brent of World Of Adventures Theme Park & Resorts using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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