Sock Heads 1 Page Business Plan

Tie dye socks Business Plan

Sock Heads 1 Page Business Plan

Overview

Sock Heads has a clear business objective to distribute Tie dye socks products.

These products have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Sock Heads has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Gives stylish socks. This is a critical issue for our selected target market of Basketball players.

The Value Proposition

Sock Heads is uniquely positioned to deliver value to Basketball players.

"Sock Heads will Comfortable socks."

In order to be deliver on this value proposition, we Reliable sellers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Tie dye socks market. We consider our key competitors to be: Rock em socks, sock game. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with larger inventory and lower price.

Key Strategies

Over the next 6 months our focus will be to Word of mouth, referrals, and social media. This task will be undertaken in the context of our broader strategy to Produce more designs and make cooler socks
.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 100 customers
Pay back investors

About this document
Tie dye socks Business Plan
This document was created by Julia of Sock Heads using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.