Johnfrica 1 Page Business Plan

Fashion Business Plan

Johnfrica 1 Page Business Plan

Overview

Johnfrica has a clear business objective to develop, produce, promote and distribute Fashion products and services.

These products and services have been developed over 1year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Johnfrica has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Affordable wears that fit. This is a critical issue for our selected target market of Working class.

The Value Proposition

Johnfrica is uniquely positioned to deliver value to Working class.

"Johnfrica will Leading Fashion service provider of All kinds of clothing."

In order to be deliver on this value proposition, we Our designs combine both African and Foreign styles which make them more appealing to our customers. Some of our designs make use of light materials to suite the weather situation in Africa which is hot.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Fashion market. We consider our key competitors to be: Baldon, Dyzn, Vodi. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Global audience appeal..

Key Strategies

Over the next 6 months our focus will be to Have a street sales team
Have a phone sales team
Have an online campaign. This task will be undertaken in the context of our broader strategy to Aim to have 200 customers every month
.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Obtain 500 customers
Launch a digital catalogue

About this document
Fashion Business Plan
This document was created by john of Johnfrica using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.