BBQ8 1 Page Business Plan
Overview
BBQ8 has a clear business objective to develop, produce, promote and distribute Barbeque food products and services.
These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.
Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
BBQ8 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to create quality service and exceptional customer satisfaction. This is a critical issue for our selected target market of Families.
The Value Proposition
BBQ8 is uniquely positioned to deliver value to Families.
"BBQ8 will Provide quality barbeque food to families at a competitive price."
In order to be deliver on this value proposition, we Our unique spices add great tasting food and an environment in which a family can mingle, laugh and relax. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Barbeque food market. We consider our key competitors to be: McDonald's, KFC, Pizza Hut. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Healthy barbecued food.
Key Strategies
Over the next 6 months our focus will be to Open a new restaurant. This task will be undertaken in the context of our broader strategy to Serve quality barbeque food.
These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch new restaurant
Serve 130 customers per day
About this document
Barbeque food Business Plan
This document was created by Salwa of BBQ8 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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