ETEK 1 Page Business Plan

eAutomation and Industrial control Business Plan

ETEK 1 Page Business Plan

Overview

ETEK has a clear business objective to distribute eAutomation and Industrial control products and services.

These products and services have been developed over 1 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

ETEK has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Industrial automation and control in water and wastewater, utilities, infrastructure, oil and gas industry. Customer will benefit fron wide range of products including controllers, data acquisition, wirles sensors, industrial HMI, industrial computers and industrial netwotking products. This is a critical issue for our selected target market of GCC, Jordan and Iraq.

The Value Proposition

ETEK is uniquely positioned to deliver value to GCC, Jordan and Iraq.

"ETEK will Provide wide range of industrial products and solutions, technical services and support for customers and key projects in key verticals in the market. That also include solution artichetcts and proof of concepts.."

In order to be deliver on this value proposition, we Wide technology knowledge, experiance in the market needs and the vast experience in eAutomation products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the eAutomation and Industrial control market. We consider our key competitors to be: Schnieder
Beckhof
Johnson Controls
Siemens. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Price
Local support
Experiance and knowledge
Other capabilities in terns of solution design and architects
.

Key Strategies

Over the next 6 months our focus will be to Appoint sales manger
Activate eSales
Partner with key compnay in SA to cover the Saudi market. This task will be undertaken in the context of our broader strategy to Officilalize the relation with principal and build market awarnace
Launch website
Market solution to key markets and verticals
.

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Market coverage
Local repair center

About this document
eAutomation and Industrial control Business Plan
This document was created by Eyad Al Hanafi of ETEK using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.