CookFIT 1 Page Business Plan

Lifestyle programs for individuals empowering them to BE FIT and EAT FIT. Business Plan

CookFIT 1 Page Business Plan

Overview

CookFIT has a clear business objective to develop Lifestyle programs for individuals empowering them to BE FIT and EAT FIT. products and services.

These products and services have been developed over 1 with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

CookFIT has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to not only have the right exercises or training routines, but to have a sound knowkedge and understanding of food and how it relates to living a healthy lifestyle.. This is a critical issue for our selected target market of Individuals with a passion for food and being healthy..

The Value Proposition

CookFIT is uniquely positioned to deliver value to Individuals with a passion for food and being healthy..

"CookFIT will It's an easy concept to join a gym or group fitness regime with basic or little knowledge of nutrition. CookFIT empowers it's customers to be not only comfortable with themselves but also in the kitchen.."

In order to be deliver on this value proposition, we We have developed a unique program that encorporates a tailored fitness program for each individual and a series of cooking classses to provide sound knowledge of what each person is puting into their bodies and more importantly how to prepare the food.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Lifestyle programs for individuals empowering them to BE FIT and EAT FIT. market. We consider our key competitors to be: Boot Camp Instructors
Gyms. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The cooking classes available with the fitness program shows people not only what to cook to maintain a nutritious diet but also how to cook each ingrediant without losing vital nutrients for the body..

Key Strategies

Over the next 6 months our focus will be to CookFIT will be a fully developed programme running cooking and fitness classes. This task will be undertaken in the context of our broader strategy to CookFIT will expand into the Australian market on a national scale with opportunities for multipl franchises..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Launch New Product and obtain 50 customers.
Distrubute CookFITb as Franchise

About this document
Lifestyle programs for individuals empowering them to BE FIT and EAT FIT. Business Plan
This document was created by Andy Dalton of CookFIT using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.