Smoke'N 1 Page Business Plan

Electronic Cigarettes Business Plan

Smoke'N 1 Page Business Plan

Overview

Smoke'N has a clear business objective to distribute Electronic Cigarettes products. These products have been developed by nationally recognized companies with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Smoke'N has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The opportunity to buy local Electronic Cigarette supplies with a larger selection than is offered in your local convenient stores. This is a critical issue for our selected target market of The Everyday Smoker.

The Value Proposition

Smoke'N is uniquely positioned to deliver value to The Everyday Smoker. "Wouldn't it be nice to smoke inside once again without second hand smoke offending anyone?." In order to be deliver on this value proposition, our shop will help the everyday smoker have that relaxing smoke break without all the hassle of the non smokers who truly hate smelling the nasty smell of your everyday run of the mill cigarettes.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Electronic Cigarettes market. We consider our key competitors to be: local cigarette and convenient stores . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with local cigarette and convenient stores by offering local smokers the freedom to have the same enjoyment they once had with regular cigarettes, such as after diner in a restaurant. .

Key Strategies

Over the next 6 months our focus will be to Open multiple stores in different local cities and towns. . This task will be undertaken in the context of our broader strategy to Expand those stores into larger stores with a wider range of products. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open mmultiple stores. Offer very competitive pricing with other local and online dealers. Have a repeat customers base.

About this document
Electronic Cigarettes Business Plan
This document was created by Oliver of Smoke'N using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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