Lasting Memories 1 Page Business Plan

Event Planning Business Plan

Lasting Memories 1 Page Business Plan

Overview

Lasting Memories has a clear business objective to produce Event Planning services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Lasting Memories has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of time and stress event planning as on a person. This is a critical issue for our selected target market of social clients.

The Value Proposition

Lasting Memories is uniquely positioned to deliver value to social clients. "Lasting Memories will provide a service that leaves a lasting impression for clients." In order to be deliver on this value proposition, we promise to be unique, creative, and well organized to make any event a success. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event Planning market. We consider our key competitors to be: Proctor Farms

The Farm

Walnut Oak. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Proctor Farms

The Farm

Walnut Oak by Location.

Key Strategies

Over the next 6 months our focus will be to be creative, ambitious, and willing to work individually to make your event a success. This task will be undertaken in the context of our broader strategy to partner with a venue coordinator. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: plan 50 events in a year, obtain repeating customers, and purchase own venue.

About this document
Event Planning Business Plan
This document was created by Cassandra of Lasting Memories using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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