Vintage Petals 1 Page Business Plan

Vintage Inspired Clothing Business Plan

Vintage Petals 1 Page Business Plan

Overview

Vintage Petals has a clear business objective to develop, produce, promote and distribute Vintage Inspired Clothing products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Vintage Petals has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Keeping up with demand & producing new products. This is a critical issue for our selected target market of Retail consumers.

The Value Proposition

Vintage Petals is uniquely positioned to deliver value to Retail consumers. "Vintage Petals will produce high quality unique clothes." In order to be deliver on this value proposition, we The high volumes of research to source the best quality and price of supplies enables me to produce cheaper clothing yet maintain highly quality clothing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Vintage Inspired Clothing market. We consider our key competitors to be: Cassidys Collection ,Im a Princess and Lola's Precious Threads. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cassidys Collection ,Im a princess and Lola's precious threads by keeping prices much more reasonable and continuing to source the best prices for all stock used.

Key Strategies

Over the next 6 months our focus will be to Focus on advertising and networking with other retail stores. This task will be undertaken in the context of our broader strategy to Expand into new products . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch New Products, Source New Retail Stores and Maintain High Organisation in order to run the business successfully.

About this document
Vintage Inspired Clothing Business Plan
This document was created by Jayne of Vintage Petals using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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