Simons bar 1 Page Business Plan

Wine and cocktails bar Business Plan

Simons bar 1 Page Business Plan

Overview

Simons bar has a clear business objective to provide the finestest of Wines and Cocktails. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to become the highest benchmark of services in the sector. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.

The Customer

Simons bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to establish a venue of high quality service and products. This is a critical issue for our selected target market of the classy, funky crowd.

The Value Proposition

Simons bar is uniquely positioned to deliver value to the under provided people of the area. "Simons bar will provide the very best in wines, cocktails and fine foods in a venue of pure class." In order to deliver on this value proposition, our elegant venue provides the very best level of service with a variety of live music on selected nights. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the market. We consider our key competitors to be: The Winery and the local pubs in the area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Winery and others by providing an elegant, relaxed atmosphere with a second to none level of service and funky live music.

Key Strategies

Over the next 6 months our focus will be to establish customer repoir, offering a quality venue for fine wines, cocktails with fine food. This task will be undertaken in the context of our broader strategy to continue to offer a high level of service to our new customer base. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to get noticed on the bigger Sydney scale, have a constant flow of customers and to be known as 'the place to be!'

About this document
Wine and cocktails bar Business Plan
This document was created by Simon of Simons bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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