DuncFit 1 Page Business Plan

Personal Training and Nutrition Guidance Business Plan

DuncFit 1 Page Business Plan

Overview

DuncFit has a clear business objective to distribute Personal Training and Nutrition Guidance products and services. These products and services have been developed over 0 Months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

DuncFit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to help others become stronger, healthier, and more confident in a world of increasing obesity. This is a critical issue for our selected target market of unhealthy individuals and beginners to the world of fitness.

The Value Proposition

DuncFit is uniquely positioned to deliver value to unhealthy people and rookie lifting individuals. "DuncFit will provide a more friendly approach to losing weight and increasing health." In order to be deliver on this value proposition, we will help others in an individual basis, so we are able to be more caring and supportive. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Personal Training and Nutrition Guidance market. We consider our key competitors to be: Attain Fitness, Gold's Gym, and Fitness Inc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Attain Fitness, Gold's Gym, and Fitness Inc. by having more knowledge and compassion.

Key Strategies

Over the next 6 months our focus will be to acquire all certifications and speak to several gyms.
This task will be undertaken in the context of our broader desire of moving into a building. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 Customers Obtain 20 Customers Move into new building

About this document
Personal Training and Nutrition Guidance Business Plan
This document was created by Bruce of DuncFit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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