Wood Works 1 Page Business Plan

Dog Houses Business Plan

Wood Works 1 Page Business Plan

Overview

Wood Works has a clear business objective to develop, produce, promote and distribute Dog Houses products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Wood Works has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lightweight and economical housing for pets.. This is a critical issue for our selected target market of Pet owners.

The Value Proposition

Wood Works is uniquely positioned to deliver value to Pet owners. "Wood Works will Provide a variety of dog houses for different size dogs and indoor as well as outdoor versions.." In order to be deliver on this value proposition, we I have property on a busy road that can attract commuters.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Dog Houses market. We consider our key competitors to be: PetCo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with PetCo by We can customize size an colors as well as wood types. .

Key Strategies

Over the next 6 months our focus will be to Design and build dog houses for indoor and outdoors. . This task will be undertaken in the context of our broader strategy to Expand to designing and building kitchen islands. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell first doghouse Get referral business Sell 100 units

About this document
Dog Houses Business Plan
This document was created by Alejandro of Wood Works using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.