The Original Australian Zinc Company 1 Page Business Plan

High protection sunscreen Business Plan

The Original Australian Zinc Company 1 Page Business Plan

Overview

The Original Australian Zinc Company has a clear business objective to develop, produce, promote and distribute High protection sunscreen products. These products have been developed over 12months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

The Original Australian Zinc Company has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Create sun protection for our climate. This is a critical issue for our selected target market of everyday Australians.

The Value Proposition

The Original Australian Zinc Company is uniquely positioned to deliver value to everyday Australians. "The Original Australian Zinc Company will Provide a safe and effective sun protection for our climate that every Australian can use.." In order to be deliver on this value proposition, we Because it has been developed in Australia by Australians.The formula is designed for all skin types with the ultimate sun protection.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the High protection sunscreen market. We consider our key competitors to be: Invisable Zinc

Maxi Block

Keysun



. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Invisable Zinc

Maxi Block

Keysun. By Unique sunscreen protection in a compact jar.

Key Strategies

Over the next 6 months our focus will be to Produce a compact sunscreen for all ages . This task will be undertaken in the context of our broader strategy to Create not just an Australuan market but also branch overseas. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop and produce our product Distribute it throughout Australia Spread it to the International market

About this document
High protection sunscreen Business Plan
This document was created by Joanne of The Original Australian Zinc Company using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.