MC Parking of Atlanta 1 Page Business Plan

parking for tractor-trailer drivers Business Plan

MC Parking of Atlanta 1 Page Business Plan

Overview

MC Parking of Atlanta has a clear business objective to promote parking for tractor-trailer drivers services.

These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones.

Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

MC Parking of Atlanta has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not having room to park at truck stops & not being able to park on customer or consignee property.. This is a critical issue for our selected target market of truck drivers throughout America.

The Value Proposition

MC Parking of Atlanta is uniquely positioned to deliver value to truck drivers throughout America.

"MC Parking of Atlanta will offer safe & secure parking with availability 24 hours a day,7 days a week. Security of equipment and freight with electronic entrance into the facility. You can rest easy when you drop your tractor-trailer at MC Parking of Atlanta.."

In order to be deliver on this value proposition, we at MC Parking of Atlanta are the only one of its kind & our facility is open to drivers from all over the U.S.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the parking for tractor-trailer drivers market. We consider our key competitors to be: Pilot & Petro Truck Stops . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with having available parking 24 hours a day,7 days a week in a clean,safe environment with easy access to Industrial Parks and major Interstates in Atlanta..

Key Strategies

Over the next 6 months our focus will be to offer secure parking to owner-operators and company drivers at a highly competitive rate.. This task will be undertaken in the context of our broader strategy to expanding parking availability for more drivers around the country while maintaining a clean & safe parking environment..

These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
Expansion of parking spaces.
On-site vending services.

About this document
parking for tractor-trailer drivers Business Plan
This document was created by Marcus of MC Parking of Atlanta using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.