Enhance your productivity with more applications for Google Apps

[Cross-posted from the Google Enterprise Blog]

Last month we launched an improvement that makes more than 60 additional Google services available to Google Apps users. Since the launch, we’ve featured posts from product teams across Google to showcase how you can benefit from the new services.


Our colleagues working on Google Reader, Google Alerts, Google News, and Google Finance described how their products give you new ways to discover content on the web. The Blogger and YouTube teams shared how their services can be used to connect with your customers and communicate information about your products and brand. We also featured posts from the Google Analytics, Google Website Optimizer, Google Custom Search, and Google Translator Toolkit teams to highligh tools that help your company build and optimize your web property. Posts from Google AdWords and Google Places showed how you can make it easier for potential customers to discover your business when they are searching online, and a post from Google Checkout described how you can let visitors purchase products from your site once they arrive. And if your business isn’t built around an online transaction model, the Google AdSense and DoubleClick for Publishers teams outlined tools that you can use to efficiently monetize traffic to your website. We also featured posts on Picasa Web Albums and Google SketchUp & 3D Warehouse that highlighted use cases for sharing and editing photos and 3D images at your organization. Finally, posts from Google Voice and Google Chrome Sync featured products that leverage the power of the web to allow you to work seamlessly across multiple devices, so you’re not tied to your desk phone or desktop PC to be productive.

This series has highlighted a few ways that you can use these additional Google applications, and we’re confident that you will discover many new and interesting use cases that fit your business. You can explore even more exciting Google services now available with your Google Apps account at http://www.google.com/apps/more.

All of these new services can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). Your domain administrator can grant different groups of users access to different sets of applications, so your company can get up and running today with more than 60 productivity-boosting applications matched to those users that will benefit from them most.


Posted by Jeremiah Dillon, Google Apps team

Note: Some products may not be available in all areas.

Tips for creating a free business listing in Google Places: business types

Are you curious about what kind of businesses are eligible to appear in the free listings that appear on Google and Google Maps? In this second post in our blog series about how to create a clear and effective business listing via Google Places, we’ll help you to determine if Google Places is right for your business.

Business types and models that work with Google Places

Google Places is meant to facilitate customer interaction with brick-and-mortar businesses and service providers. Therefore, the business owner or employee who is officially authorized to represent their particular business location must have a physical address in order to comply with our quality guidelines.

Having a physical address means that your business has a specific location (typically including a street name and a street number), can be visited by potential customers or business partners, and has a specific phone number at that location where you can be reached during operating hours. Including your physical address in your free business listing helps customers figure out where they can find you.

Examples of business listings displayed on Google Maps

Businesses that aren’t right for Google Places

Here are a few examples of business types that are not currently eligible to use Google Places:

• Web shops that operate exclusively online and have no office for visitor traffic or direct client interaction

• Businesses without actual physical locations (your living room, the airfield where you offer paragliding lessons, nor the river where your rafting tours start do not qualify as business locations)

• Companies with non-permanent locations like a farmers market stall, a mobile hot dog vendor, or a one-time concert event at a local café

• Real estate companies that don’t have a central office and are trying to advertise individual apartments where no one can be reached in person or by phone

For operations like these, rather than appearing in Google and Google Maps search results associated with a physical location, other online tools might better fit your needs. One option is to advertise and generate awareness about your business activities through Google AdWords. This cost-effective program enables you to get the word out about your business, website or event via online ad campaigns, and does not require you to have a brick-and-mortar business address.

How to create a free listing if you’re eligible

If you’re a business with a physical office location that is open to customers and staffed both in person and via phone during regular business hours, we encourage you to create a free listing by signing in to Google Places here. For example, a real estate company with a corporate office can add the services it offers, the apartments it sells, and so on in the description field of the listing.

Be careful to create just one listing per physical location and to create listings only at places where your business is actually located. For example, if you run a DJ service and your office is at 41 Broadway in New York, you should only add that location in Google Places, even if you also DJ at 32 Main Street and at 14 Smith Street.

How to indicate service areas

For businesses that have one physical location but also offer their services elsewhere - such as the aforementioned businesses as well as locksmiths, translation services, delivery pizzerias, cleaning services and the like - you can use the Service Areas feature in your Google Places account. Marking a service area enables you to show your potential customers the range of places where you work.

Businesses that require travel to meet customers can define a radius around their main location or select specific areas they serve. If your main location is your home address and only used to receive business-related mail and phone calls, you can also hide that address and only show the service area in which you operate. This might be the case for babysitters, DJs, household services or IT repair services. Detailed instructions about how to set up this feature can be found in our help center.

Taxi and courier companies are particularly good examples for the use of the Service Areas feature. They offer a service that is location-independent and therefore shouldn't be associated with fixed locations on Google Maps. Even if you can find taxis often in front of train stations or airports, these are not locations owned by the business. The service area feature allows taxis to indicate the area in which they operate. If the taxis are coordinated over a dispatch centre, that can be listed as one physical location, otherwise the address should be hidden.

How to verify a listing

In order for your free business listing to appear on Google and Google Maps, you must verify your business via Google Places. This simple process includes providing a verification code by mail, automated call or text message. The phone number used for this process will be shown in your listing, so be sure that the number directs calls to your business.

We hope this information helps to explain our Google Places quality guidelines around setting up a free business listing. If you have any further questions about the types of businesses that are eligible for inclusion in Google Places, please visit our Google Places help forum.

Posted by Lina Paczensky, Local Search Quality

Way out of the box...

A 3rd stage made of 3L soda bottles surrounding a 3U Cube sat.
3L soda bottles are good to 100PSI with a Mass ratio of > 40 when used with H2O2.

The "goodness" of normal rocket tanks are usually rated by the PV/mass. The best aerospace composite tanks, like the Scorpius pressurization tanks used by Armadillo in the 180sec super mod can have mass ratios of better than 9 at 2200 PSI working pressure. If you could scale this to a 200 PSI tank then you get a water filled tank mass ratio of >80. The fundamental problem is for the small sizes we are talking about you can never get that low. The tank wall would be paper thin. At small sizes the issues are minimum gage not minimum strength. (Hard to beat a soda bottle 0.25mm thick. )

As soon as you go up in size bigger than minimalist nano sat launcher then properly built aerospace quality tanks are a must.

I also suspect that when fighting minimum gage issues going up in pressure for a tiny launcher can have benefits in motors size, expansion ratio, flow path sizes etc....
A big puzzle with too many knobs.

UPDATE:
Here is a link to the specs for high quality aerospace tanks...

Display advertising helps one small business minimize India’s education gap

Dinesh Mehta and Rajat Verma had always been aware of inequities in India’s educational system. As the gap widened, Mehta and Verma wondered how they could use technology to provide higher quality education to more people. In 2006, they founded TopChalks.com to provide technology enabled educational and training solutions for a wider population.

TopChalks works with some of India’s best instructors to develop and produce educational content for digital platforms. ‘With TopChalks content, students have the option to study online, with CDs, through handheld devices or on digital broadcast platforms such as digital cable TV,’ says Director of Products and Engineering Vishal Chadhuary.

TopChalks ambassador Javgal Srinath (Indian Cricketer)

Since TopChalks seeks to democratize education largely via digital content, Chadhaury turned to the Google Display Network to market the educational experience. ‘Our products are very unique in nature,’ says Chadhuary. ‘Once we show potential customers what we are offering, they better understand our products. All our ads have a demo button which leads to an actual product demo.’

To ensure he’s seeing positive results from his display ads, Chadhuary pays close attention to the performance of the ads across the Display Network. ‘We keep a close eye on which sites to exclude or add as managed placements,’ says Chadhuary. ‘When we see a site with a stronger clickthrough rate, for example, we might add this site as a managed placement.’

Chadhuary also monitors the effectiveness of his display ads by testing multiple formats for each ad. He then tracks the clickthrough rate of each ad and either pauses the poorer performing ads or edits them to mimic the well performing ads.

TopChalks ambassador Javgal Srinath (Indian Cricketer)

Chadhuary’s diligence with the Google Display Network proves that small businesses can use display advertising to generate new business. ‘Now we get well over half of our leads from ads on the Google Display Network,’ says Chadhuary. ‘There are numerous education websites with great content and millions of users. Showing relevant ads there generates good quality leads for us.’

Mehta, Verma, and Chadhuary’s vision to impact India’s education is spreading with rapid success. With the help of display ads, they are able to clearly communicate and actually show customers what they can achieve with TopChalk’s help. ‘With India growing at a rate that it is, we believe that such growth cannot be sustained and will not be meaningful unless we think out of the box and educate the masses,’ says Chadhuary. ‘Every person in the company is driven by this vision.’

Posted by Julian Sonego, Marketing Manager, Google Display Network

Old train station found new life as library

By Mike Jones
Chartiers Valley Patch
Dec. 19, 2010

Passenger trains had all but stopped rolling through Bridgeville by the early 1960s, and the freight lines from Pittsburgh were being used less and less. So the old Bridgeville train station sat unused and unattended for more than a decade. And as it rotted away, it became a symbol for what the railroads used to mean to the borough.

Meanwhile, the newly formed Bridgeville Public Library had already moved out of its cramped space inside the Trust Building on Washington Avenue and into a slightly larger home in a nearby apartment building. Looking to expand even more, Ernie Mihaly of the local Kiwanis Club had a wild idea: rebuild the dilapidated train station and turn it into a literary hub for the borough.

That decision likely saved a century's worth of history.

Read more...

When is Enough, Enough? and Happy Holidays

I'm taking time off until the New Year, unless something major happens in the markets.

On Friday, we saw the volume shrinking. I have never forgotten a X-mas period in, I think, 1981 or 1982 when my head was handed to me. I lost a 100,000 dollars in two weeks. That certainly brought me down to earth. I blamed it on the slow holiday markets, but on reflection it was probably a much less experienced man's lack of discipline and skill. Nevertheless, I usually don't trade over the X-mas/New Year period.

My final post for the year is about an email I received a couple of days ago:

"One other philosophical question....

-When is enough....enough???  My biggest struggle is overtrading.  I am the worlds best trader (just in case you haven't heard of me), but I am the worlds worst money manager. 

-I recently came across a simple "blackjack formula" that went like this...Today I am willing to lose $250 per day and every time I have a winner or loser I subtract that from that $250.  So, if I had 3 winners and was up $200 and the next trade was a loser of $60 then I should be done trading for the day with a net profit of $140 (per contract).

-Now that sounds all fine and dandy, but I struggle with the fact that it's 10am and I am done working for the day.  I grew up in a family where one has to work 50 hours a week to justify what you are doing.  Maybe its the midwest mentality or maybe I have ants in my pants, but I just struggle being done for the day.

-How have you handled this over the years???  I know there has to be others like me out there."

As with many things in trading, the answer is simple but not easy. Trading is a business, not a computer game. The basis of my business is the same as most successful businesses: I have a business plan. As I have written before, my Dad taught me to work with inspiration, not perspiration. My goal in my trading business is to make money.

In writing my trading plan, I had to decide many things, including how many hours a day I trade, whether I have a daily target or daily stop loss, as well as a host of other things.

Making my TP very specific helps my discipline. I try and have as few decisions to make in the heat of battle as possible. I don't want to have to work out whether I should stop trading if I have had 4 losers in a row. I don't want to have to decide whether to stop trading if the market is trading sideways on the day before a Fed announcement. All these decision have been made in a quiet and considered way beforehand so that when sh*t happens, and it does, I can react instead of having to work out what to do while under pressure. These days I try and save the sweating for the sauna.

If I'm finished trading for the day, I have a long to do list that will keep me and my brain busy. My work ethic is so strong I also have a hard time not doing something.  If I've followed my plan and trading is done, then I've finished my business for the day and I move onto something else. Whether it's taking care of my longer term trades, making a training video, mentoring a student, getting some exercise, doing research or just walking with my dog.  

If you feel that you need to work longer, make a daily agenda like you would if you had a 9-5, but fill the planner with things you like to do or want to do. Back testing or research if you want additional trading work or working on your hobby, or learn a new one. Have lunch with your wife or girlfriend or other friends or help your kids with their homework, volunteer, etc.  The list is endless and you will find that you will feel more energized and ready to trade the following day.  Your brain needs that switching off from trading so you can see the next day's trades with fresh eyes.

Sadly, a lot of it comes down to money. The less money you have available to trade, the more urgent you believe it is to take the next trade to make more. Sometimes working at trading less, makes more money. Taking the better trades with bigger size or staying out of the dead zone and giving profits back. Over the years, I've tested every trading scenario I could think of. The idea is to optimize your time. I remember when the S and P pit was a big deal, there were locals who only went down onto the floor for the first hour and a half and the last hour.

I wish you and yours all the best over the holidays. Be well and safe and ready for the year to come. There will be a bunch of what I hope are interesting new things to come from ElectronicLocal in 2011. Posting resumes again on January 3, 2011.

Now available with Google Apps: Google Chrome Sync

[Cross-posted from the Google Enterprise Blog]

Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.



Welcome to Google Chrome Sync
These days, we spend more and more time working in a web browser, in fact, the number of hours the average American spends online has grown by over 120% in the last 5 years.* Much of the information we consume is delivered through the web, and tools like Google Apps make it easier than ever for workers to collaborate and create using nothing but the web. This shift of data and applications to the cloud makes us less dependent on the specific hardware device that we use to get our work done.

You may use a desktop or laptop PC or Linux box at your desk, then a netbook or maybe even a pilot program Chrome OS notebook when you’re on the go, and then perhaps work from a personal computer when you need to send a quick email from home. Traditionally, your experience has been different on each of these devices depending on how the browser is configured. Now, recently added integration with Google Apps lets you unify your browsing experience across the different devices you use to get your work done, just like millions of Chrome users already do with Google Chrome Sync.

Google Chrome is a modern web browser that was built with today’s web in mind, with a focus on speed, security, and simplicity, and it’s used by more than 120 million people worldwide. One of the features of Chrome that makes it so simple and easy to use is the ability to synchronize your bookmarks, extensions, apps, theme and browser preferences with a Google account, so they are always available in the browser, no matter where you are signed in. Google Apps users now have access to this functionality, allowing you to make these components of your browsing experience available across any device you use to access the Chrome browser.



With Chrome Sync, many of the inefficiencies that result when you switch from one device to another are eliminated. When you bookmark a news article relevant to your business on your desktop PC as you're running out the door to catch a flight, that bookmark will be there when you connect to WiFi as you’re waiting at the airport. The Google Mail Checker extension you discovered last week was synced to your laptop so you notice the email that comes in at the last minute before you close your laptop for take-off. And when the passenger in the seat next to you spills coffee on your keyboard in the middle of the flight, you’re secure in the knowledge that Chrome on your new laptop will have all of the personalization you added on your old one.

Now that Google Chrome is ready for business, Chrome and Chrome Sync combined with Google Apps make a powerful combination for workers leveraging the power of the cloud to be productive no matter where they are and what device they are using.

Learn more and get started
Google Chrome Sync can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.

You can find more information about using Chrome in your organization on our Chrome for Business webpage or take a look at a product overview.


Posted by Nick Carter, Software Engineer, Google Chrome

Note: Google Chrome Sync may not be available in all areas.
* Forreseter Research, 2010