Secrets to Planning a Rockin' Twitter Party

I know consider myself a Twitter Party Addict. I have managed three of my own and hopped on the bandwagon of over twenty of them.

It's a great way to spread the word about your book and to play as an 'appetizer' to a larger launch party.
 
THE LAUNCH

Who says you can only have one book launch party? Well I say, have many. This is the main event for your book. You've been building up to this for months. Doing it on multiple platforms will afford your book a lot of visibility. But even though Twitter is always hopping, you need to promo it a bit.

THE BUILDUP

I usually start my book launches that include a Twitter Party, Blog Party and Facebook Party with a mini-blog tour which includes all the authors who will be part of my Facebook Virtual Launch Party. We do this to build up the buzz.

About 6 weeks before the party all of the authors involved in the big Facebook Party event tweet about the Twitter Party coming (using a hashtag for the book title & a link to our Party Map Page).

The mini blog party kicks off 1 week before the Twitter Party. It's used to build awareness of all of the book release events coming. The Twitter Appetizer Party (which runs the Friday before the Facebook Party) is used to drive even more traffic to the book sales pages for participating authors.

The Giveaway announcement. We run a giveaway announcement on twitter (a daily tweet from each participating author) with link to Party Map Page which has the schedule of the mini-blog tour, the Twitter Party, Facebook Party, links to all books, and rafflecopter.


THE TWITTER APPETIZER PARTY

We call it an appetizer because it's the night before the big Facebook Party event (which usually last for 8 hours on a Saturday and is run by a number of authors not limited to the launch guest of honor).

These usually last 3 hours. Three hours is enough time to run 3 trivia games, intro the book, shout out for prize winners and share links to big party coming the following day on Facebook.


The trick though is to have about 3 other people who you KNOW will be there to help you keep the party going, promo the party, and invite others.

A neat way to make sure you know who's coming is to use the mini-blog tour to build an invite list and later tweet a reminder to participants.

PARTY MUST DO LIST

For a twitter party to work, you need to have the Trivia Questions, links, etc preset (you can use hootsuite or socialoomph to do this in advance). This makes things much easier and allows facilitator to just do promo, invite tweets, and personal interaction with crowd.

Announcing the party should be done 60 to 30 minutes before by the 3 party facilitators. Invites to fans who are on twitter at the time & share a party favor if they show up is a great kickoff. Have a main prize of about $25 gift card that you will give out at end of night.
 
Kick off party with party jargon, a swag giveaway like bookmarks, introduction of participating authors, book, book trailer. Then start the games. Try to stick with games that are themes of the book. In between shout out a reminder about follow-on Facebook party, shout out winners and 'thank you' to participants before running next game. Sticking to 10 questions for each trivia works.
 

Trivia ideas. Movie lines, guess that tune, caption picture contest and many more depending how creative you are.

WOULD YOU GO TO A TWITTER RELEASE PARTY?


by LM Preston, YA & MG Author, http://www.lmpreston.com/

Creating an audiobook using ACX

Over the summer I was hanging out with a bunch of indie author friends at a book fair in Pioneer Courthouse Square. Now, none of us ever sell very much at these things, but that's fine because they're really an excuse for us all to get together, eat doughnuts, and talk about indie writing/publishing/marketing stuff that no one else in our lives is remotely interested in. (We also take a lot of dumb pictures of each other trying to look authorly.)

Author Laura A.H. Elliott and I got to talking about audiobooks. She was just about to release her first one -  13 on Halloween. I'd always wanted to do audiobook versions of my books, but assumed that it was kind of a logistical nightmare and out of my price range. (I'm cheap. Book covers are the only thing I pay for!)

When she told me that she didn't have to pay a dime to have her audiobook narrated and produced, I was all SHUT THE FRONT DOOR and grilled her like I was doing a front page piece for the Cheapskate Gazette.

I went home and opened an ACX (Audiobook Creation Exchange) account that day. Glimpse came out at the end of last month, Glimmer is making its way to Amazon, Audible, and iTunes right now, and Glow and the Zellie Wells trilogy are in production.

 

I thought I would share with you all just how easy the process of creating an audiobook through ACX has been for me, so that we can all have people not only reading, but listening to our books! 

 

1. Got to https://www.acx.com/

 

2. Create an account (click on the big Get Started button after admiring Neil Gaiman for a minute)

 

3. This account works with your Amazon account - so you'll have the same sign in and password

 

4. Creating an account here is very similar to creating an account on any e-book platform - just follow the directions and fill in the info

 

5. Confirm you own the rights to your titles. This is similar to adding your books to your Author Central account, sort of an is this book yours? within ACX and then you confirm if it is or isn't.

 

6. Next comes the bit I found the most tedious - creating your title profile

 a. Post a cover photo (don't worry, it's not the FINAL cover art)

 b. Post a description

 c. Post an excerpt for narrators to audition with

 d. Post a write up of anything else potential narrators and producers need to know - for example, I stated that I needed a female narrator that could handle alternating POV's/chapters between a female and male character.

 e. Post word count, territories (most will be Worldwide like with e-books)

 f. Choose your royalty sitch.

 

This is where you decide if you are going to pay an upfront hourly rate or royalty share. Obviously, if you pay upfront...it's going to cost something. If you do the royalty share, you don't pay anything upfront, but you do split all of your royalties with the narrator/producer 50/50.

 

I chose to share my royalties, and in fact am happy to share my royalties. I honestly feel like my narrator, Martha Lee, put just as much work into creating the audiobooks as I did writing the books!

 

7. Now your title profiles are listed on ACX for narrators and producers to peruse. (A lot of the narrators are also the producers.)

You can wait for them to come to you, but I have no patience, so I started listening to narrator auditions right away. (Go up to Search and click on Narrators for hire.)

 

8. To narrow down the number of auditions, you can put in parameters for your project. ex. Genre, Gender, Accent, Payment (some narrators don't do royalty sharing), Style, etc. I did this and came back with about 20 audition samples to listen to.

 

Now here's where I feel I had a bit of luck. I found Martha the first go around and when I heard her audition...I got that feeling like when you're going along writing and the dialogue is flowing and you don't even have to work for it. She just sounded right.

 

I could have made her an offer straight away, by clicking on the Make an Offer button, but I was new, so I asked her to audition for Glimpse. You know how in your head all your characters sound like you when you're reading your books? Well, when I heard Martha's samples, I thought she sounded more like Zellie than I did.

 

9. I made her an offer - this is basically stating that I would like to hear the first 15 minutes by this date and have the project completed by this date. Don't worry if you are clueless to how long the whole thing should take - ACX has a formula to help you figure it out based on word count. Also, I think it's a good idea to always go with the 72 hour offer. Martha is in New York and I'm in Oregon, so we have had some time zone issues.

 

So, hopefully they accept your offer.This is all done through the messaging on ACX. I will say that we had some trouble with some of our messages not reaching each other. No matter, when it came time to send her the manuscript, I emailed her the word doc. and we've mostly been communicating through e-mail since.

 

Now, you might not want to e-mail a stranger a word doc. Go with your gut. I wanted her to be able to print the manuscript out in the font and font size she wanted and also so she could make notes. In addition, Glimpse has been out since 2010, so I wasn't really worried about it being pirated (because it already has been all over the land) or people calling into question if it was mine. ( For better or for worse, it is. Ha!)

 

10. Then you wait. In the meantime, you can add your cover art to the project. However, BE CAREFUL. If you're good with Photoshop, you can probably adjust the covers yourself. If not, have your cover designer or someone that is good with Photoshop format your covers. Don't just slap your e-book cover in the shape of a square up there. 1. it won't look right 2. it's a pain in the butt to change it.

 

I put a placeholder cover up for Glimpse - a stretched out version of the e-book cover - and then I couldn't get it to go away. I had to e-mail ACX the good cover my husband made and ask them to change it on their end.

 

11. Listen to the 15 minute sample and either approve it, or ask them to make changes/try reading things a different way

 

12. After the 15 minutes are approved, you wait for the whole thing. Each chapter is a separate file to download. In addition, the narrator should send you a opening and closing credits and a 5 minute sample.

Listen to these intently - it's totally fun! - and make notes of any changes. Glimpse had two pronunciation changes and Glimmer had one. The narrators are locked out of making any changes until you click on the Request Changes button.

 

13. When you're totally satisfied with your audiobook, all you have to do is approve it and it goes to ACX for a final vetting. After that, it can take a couple weeks to a month to distribute out to Amazon, Audible, and iTunes. For me, it showed up on Audible within a few days, Amazon not much longer after that. iTunes was the hold out (as per usual).

 

The one sort of weird thing about the whole audiobook experience is that we don't control the price. Right now Glimpse is $19.95 on Audible, $17.46 on Amazon, and $9.99 on iTunes. In addition, Audible had a big promotion and Glimpse was offered at $5.46 or something for over a week, with the option to get it FREE if you joined Audible. So, FYI, if you're a control freak like me, that takes some getting used to.

 

14. Start promoting that puppy!

 

**If you choose to hire a narrator/producer outside of ACX, that's cool. There is also the option to distribute it to other audiobook retailers, but the royalty system is way different. I figured I was hitting the big three with my deal, so that's why I went with that.

 

**If you'd like to see this information with pretty pictures, go here.

 

                                                                                                                                                               

 

Stacey Wallace Benefiel doesn't look very much like her Author Photo anymore, so she thought you might enjoy this picture of her taken by Angela Carlie in Lisa Nowak's backyard.

 

 

 

 

Eh? Audible?!

Have you ever listened to a book on CD? Now there's another way to listen.

 Audible.com is a app that makes it possible to listen to a book while driving, jogging, cleaning your house, helping your kids with their homework, baking a pie... You get the idea. You can download the app for FREE onto your iPod, iPad, iPhone, or any other smart phone. Check it out.




I've listened to several books this way while baking cupcakes, and helping (*snicker*) my kids with their homework. It's awesome. The best part is you can download a sample and see if you like the voice or voices before purchasing.

During the month of June two of my books will be downloaded onto Audible.com. EXILED (ya sic-fi romance) and SLEEPING ROSES (romantic thriller).  I'm very excited about it.

What's your favorite book on CD/Audible? Mine is probably THE LION, THE WITCH AND THE WARDROBE by C.S. Lewis.




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RASHELLE WORKMAN is a world traveller who loves books, baking, and toffee-making. Also the author of the Immortal Essence Series & the Dead Roses Series. Her claim to fame (or shame, depending on how you look at it - :D): Once she made out with a rock star. 










(all pics courtesy of google)