Selasa, 20 Agustus 2013

What Really Matters In SEO In 2013

By Deborah Nolan


With the latest Panda and Penguin changes, a number of the old tricks that used to make websites number one in the SERPs no longer have benefits. Google now calls for written content to possess a natural movement, and for website proprietors and search engine optimization professionals to concentrate more on quality as an alternative to quantity. Consequently, it's not the end of it all for search engine optimization. There are still techniques which can help enhance your Google position.

This all boils down to written content and the way end users connect with it. Focus on quantity over quality and you may not see many return visitors to your site.

Still included in Google's algorithm criteria is authority. Your site's credibility is based upon how many other websites connect to yours. This authority goes through the roof if the websites that link to you possess a high position themselves. Your very first step to obtaining backlinks is to have top quality subject matter on your site. More and more people will connect to you should they believe you to be offering beneficial information. An additional way to increase the number of links to your site is to submit your site to web and article publication sites. Guest posts and blog comments all go a long way to assist your credibility, along with linking to social networking websites like Facebook, Twitter and LinkedIn.

Another approach to boosting your search engine ranking is to make use of a technique known as tiered link building. Websites are created on several tier levels - one that links the other to the end destination which is your own money website. You could have a number of sites connecting to your money website - these are referred to as your tier 1 sites. Sites that link to tier 1 websites are named tier 2 websites, and so forth. This will help your own money site avoid getting penalized by Google, as it doesn't like it when one website has a substantial amount of inbound links.

In conclusion, your website needs to use SEO tactics so it can be a success. Your site will be obsolete if you can't contact your targeted demographic. The advice above will help you improve your search engine positioning in Google, as well as keep website visitors coming back.




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