Urban Graze Cooking School 1 Page Business Plan

Cooking Classes Business Plan

Urban Graze Cooking School 1 Page Business Plan

Overview

Urban Graze Cooking School has a clear business objective to produce Cooking Classes products and services. These products and services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Urban Graze Cooking School has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Learning to cook gourmet food.. This is a critical issue for our selected target market of Foodies who love cooking.

The Value Proposition

Urban Graze Cooking School is uniquely positioned to deliver value to Foodies who love cooking. "Urban Graze Cooking School will Learn to take your cooking skills to the next level in a warm and intimate atmosphere." In order to be deliver on this value proposition, we Great people skills and a practical head for planning and business.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Cooking Classes market. We consider our key competitors to be: Sydney fish markets

Restaurant cooking schools. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sydney fish markets

Restaurant cooking schools by Intimate home atmosphere and small class sizes, all products produced fresh on the premises..

Key Strategies

Over the next 6 months our focus will be to Increase classes held, also corporate and private catering.

Start online shop selling hampers and gourmet foods.. This task will be undertaken in the context of our broader strategy to Expand to 30 classes including children's parties.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase classes to 10 per week Launch online shop Increase corporate bookings

About this document
Cooking Classes Business Plan
This document was created by Anne-Lise Bradley of Urban Graze Cooking School using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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