Tyler Cody Designs 1 Page Business Plan

Romantic, Artisan-crafted Jewelry Business Plan

Tyler Cody Designs 1 Page Business Plan

Overview

Tyler Cody Designs has a clear business objective to produce Romantic, Artisan-crafted Jewelry products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow brand name recognition and profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.

The Customer

Tyler Cody Designs has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for heirloom-quality, classically tasteful designs which are appealing and affordable (jewelry), or highly desirable and in limited quantities (couture). This is a critical issue for our selected target market of Classic, Romantic style-appreciative consumers (vintage-styles: ages 20+).

The Value Proposition

Tyler Cody Designs is uniquely positioned to deliver value to Classic, Romantic style-appreciative consumers. "Tyler Cody Designs will Provide fashions that are tasteful, classy and wearable in social and casual occasions. Reasonably-priced, consistent quality, unique yet widely appealing designs, made in the U.S.." In order to deliver on this proposition, we institute a naturally and trained eye for tasteful, unique and appealing designs making use of 20+ years of jewelry & design experience. With perfect combinations of fabrics or findings, we create romantic and casual styles appreciated by all ages. We offer a way for retailers to easily purchase an entire collection, or an completed ensemble/outfit, such as the dress with perfectly matched jewelry specifically designed to complement each other. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Romantic, Artisan-crafted Jewelry market.
Our understanding of these competitors has been used to refine our strategy. We believe that we can effectively offer better value over our competitors.
We create every jewelry set or dress from start to finish in the U.S. With our jewelry, it is unique, yet appealing to women of all ages. The same with our limited design couture, created by our in-house designers, sewn by Master Seamstresses in the U.S., a fair trade product, and made with 100% cotton fabrics, a rapidly renewable resource.

Our products have a natural wholesomeness, romantic, classically appealing style which is not so trendy as they are timeless treasures.

Key Strategies

Over the next 6 months our focus will be to Streamline products to bestsellers & create products based off of bestsellers. Evaluate price points and market concurrently.. This task will be undertaken in the context of our broader strategy to Quadruple Retailers. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 customers Profitability at 50%/higher Brand name recognition

About this document
Romantic, Artisan-crafted Jewelry Business Plan
This document was created by Courtney of Tyler Cody Designs using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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