Troy Dunn/ Iscential 1 Page Business Plan

Insurance consulting Business Plan

Troy Dunn/ Iscential 1 Page Business Plan

Overview

Troy Dunn/ Iscential has a clear business objective to promote Insurance consulting products and services. These products and services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Troy Dunn/ Iscential has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Educate clients on their coverages and needs. This is a critical issue for our selected target market of Small business owners and individual start up families.

The Value Proposition

Troy Dunn/ Iscential is uniquely positioned to deliver value to Small business owners. "Troy Dunn/ Iscential will Provide value of having me as their insurance consultant." In order to be deliver on this value proposition, we offer a unique approach to risk management and consultant services. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Insurance consulting market. We consider our key competitors to be: Farmers, liberty mutual, Allstate and state farm. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Farmers, liberty mutual, Allstate and state farm by We will not sale anything or copy other agents mistakes. I will take the time to explain, educate and cover exposures correctly .

Key Strategies

Over the next 6 months our focus will be to Promote myself as well as have others promoting my services. This task will be undertaken in the context of our broader strategy to Expand to broader markets. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Have 15 new customers a month. Add 50 customers by year end Involve in leads group to help promote my services

About this document
Insurance consulting Business Plan
This document was created by Troy of Troy Dunn/ Iscential using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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