The Range on 620 1 Page Business Plan

Golf driving range Business Plan

The Range on 620 1 Page Business Plan

Overview

The Range on 620 has a clear business objective to become Lakeway's premier golf driving range and training facility. These services will be developed over 3 months with a core focus on addressing the key customer problem and associated opportunities with golf practice facilities in Lakeway.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The Range on 620 has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as No driving ranges in town and plenty of golfers. This is a critical issue for our selected target market of Lakeway golfers.

The Value Proposition

The Range on 620 is uniquely positioned to deliver value to Lakeway golfers.. "The Range on 620 will Provide a great practice facility to Lakeway golfers.." In order to be deliver on this value proposition, we Utilizing my background in user experience design and facility management. Our competitive advantage will be the full service experience golfers deserve. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Golf driving range market. We consider our key competitors to be: Falconhead. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Falconhead because they do not provide a good experience to their guests. No yardage signs, no drive up access, food and beverage is not close.

Key Strategies

Over the next 6 months our focus will be to partnerships with restaurants, bars and other local businesses to promote the only late night driving range in town. This task will be undertaken in the context of our broader strategy to expand services to food and alcohol sales.These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 150 golfers per day $1000 per day in food and beverage sales and purchasing additional land for executive course.

About this document
Golf driving range Business Plan
This document was created by Jeff of The Range on 620 using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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