The Dark Tree 1 Page Business Plan

Beating the bookmaker Business Plan

The Dark Tree 1 Page Business Plan

Overview

The Dark Tree has a clear business objective to promote its beating the bookmaker services. These services have been developed over a number of years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

The Dark Tree has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Giving the consumer the information needed to make a more informed decision.. This is a critical issue for our selected target market of People with an interest in gambling.

The Value Proposition

The Dark Tree is uniquely positioned to deliver value to People with an interest in gambling. "The Dark Tree will Provide the information to make a better, more informed choice.." In order to be deliver on this value proposition, we genuinely have the consumers best interests at heart.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Beating the bookmaker market. We consider our key competitors to be: Ratz4racing. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ratz4racing by Having the best interests of the punter at heart. .

Key Strategies

Over the next 6 months our focus will be to Develop and grow the online mailing list. . This task will be undertaken in the context of our broader strategy to Improve affiliate links and the integration of them into the website and emails. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 100 email sign ups 6 months in business Break even point reached for year 1

About this document
Beating the bookmaker Business Plan
This document was created by Steven of The Dark Tree using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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