RP LAWN CARE 1 Page Business Plan

Lawn Maintenance Business Plan

RP LAWN CARE 1 Page Business Plan

Overview

RP LAWN CARE has a clear business objective to produce Lawn Maintenance services. These services have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

RP LAWN CARE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Time needed to mow the lawn. This is a critical issue for our selected target market of Home owners.

The Value Proposition

RP LAWN CARE is uniquely positioned to deliver value to Home owners. "RP LAWN CARE will We do the hard work for you." In order to be deliver on this value proposition, we pride ourselves on our attention to detail. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Lawn Maintenance market. We consider our key competitors to be: Denison landscaping. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Denison landscaping by Small family business.

Key Strategies

Over the next 6 months our focus will be to Develop a website. This task will be undertaken in the context of our broader strategy to Purchase new equipment. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get new equipment 20 customers More employees

About this document
Lawn Maintenance Business Plan
This document was created by Raymond of RP LAWN CARE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.