Poolmax 1 Page Business Plan

Swimming Pool Repair and Maintenance Business Plan

Poolmax 1 Page Business Plan

Overview

Poolmax has a clear business objective to produce Swimming Pool Repair and Maintenance products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Poolmax has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Pool management/maintenance. This is a critical issue for our selected target market of Swimming pool owners.

The Value Proposition

Poolmax is uniquely positioned to deliver value to swimming pool owners. "Poolmax will provide honest, proffesional, reliable swimming pool solutions to eliminate the stress of owning and operating a pool.." In order to deliver on this value proposition, we will provide exceptional customer service, coupled with over 30 years of combined experience that encompasses every area of swimming pool ownership, from construction and remodel, to pool maintenance and water analysis.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Swimming Pool Repair and Maintenance market. We consider our key competitors to be: Cleaner Than Air

Pacific Paradise

Argus

Benz

Pool guy . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cleaner Than Air

Pacific Paradise

Argus

Benz

Pool guy by We provide all the sales and service components that our competitors do independently, however we do it all under one roof. .

Key Strategies

Over the next 6 months our focus will be to Direct marketing

Better SEO

OC Market Place

Create a structured Proffesional look.

Correct current workforce moral an standards. This task will be undertaken in the context of our broader strategy to Open retail store front

Develop online retail presence

Release Managment tasks to management divisions

. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 200 Maitenance customers by March 2014 Open retail store front April 2014 Develop and launch a energy saving program to sell 100 pumps by years end

About this document
Swimming Pool Repair and Maintenance Business Plan
This document was created by Daniel of Poolmax using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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