Mary's coffee cart 1 Page Business Plan

Portable delicious coffee Business Plan

Mary's coffee cart 1 Page Business Plan

Overview

Mary's coffee cart has a clear business objective to develop, produce, promote and distribute Portable delicious coffee services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Mary's coffee cart has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fulfills lack of coffee options. This is a critical issue for our selected target market of Serious coffee lovers.

The Value Proposition

Mary's coffee cart is uniquely positioned to deliver value to Serious coffee lovers. "Mary's coffee cart will Provide a portable service of consistent great beverages." In order to be deliver on this value proposition, we High quality coffee that comes to you!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Portable delicious coffee market. We consider our key competitors to be: The sweatshop, bambinis, milk espresso, fratello, Gloria jeans, coffee club. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The sweatshop, bambinis, milk espresso, fratello, Gloria jeans, coffee club by High quality beverages for a lower price .

Key Strategies

Over the next 6 months our focus will be to Multiple locations per day to reach out to create maximum customer acquisition and steady revenue.. This task will be undertaken in the context of our broader strategy to Comfortable manage daily locations as well as functions and catering. Hire extra staff member. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain loyal client base Cater functions regularly Hire a staff member

About this document
Portable delicious coffee Business Plan
This document was created by Mary of Mary's coffee cart using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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