KnightTyme's Entertainment 1 Page Business Plan

Entertainment for all ages Business Plan

KnightTyme's Entertainment 1 Page Business Plan

Overview

KnightTyme's Entertainment has a clear business objective to promote alternative entertainment services for the youth and young adult. These services have been developed over a year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new quality entertainment product. Whilst our products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

KnightTyme's Entertainment has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A safe, fun place to go outside of bars for young adults. This is a critical issue for our selected target market of The young adult alternative.

The Value Proposition

KnightTyme's Entertainment is uniquely positioned to deliver value to The young adult alternative. "KnightTyme's Entertainment will provide a unique experience from the young child to the young adults." In order to be deliver on this value proposition, we are unique angle is that were able to provide the best entertainment for the youth during the day and a safer alternative for young adults and couples at night.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Entertainment for all ages market. We consider our key competitors to be: Dave and Busters, The Fun Plex. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dave and Busters because we provide a safe non alcoholic environment that offers much more than just arcade games. We offer streaming services for concerts, live entertainment, movies, private game rooms, brick oven pizza.

Key Strategies

Over the next 6 months our focus will be to find a prime location from which to operate the business in. A lease to buy option is prefered in the South Jersey area. This task will be undertaken in the context of our broader strategy to have a architect or designer create the layout for the inside of the location. Have wall partitions installed creating numerous rooms which offer various activities inside. This center will house numerous video games stations, televisions, portable projection screens for videos and movies, billards, air hockey,non-alcoholic bar, performance stage,pizza oven,soda fountain, popcorn maker, funnel cake makers,cotton candy maker. Will host game tournaments, concert

streaming and more.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain traffic flow of 1000 customers per day have building paid for in full and become a franchise.

About this document
Entertainment for all ages Business Plan
This document was created by Timothy of KnightTyme's Entertainment using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.