ImmaNic 1 Page Business Plan

Beauty Essentials Business Plan

ImmaNic 1 Page Business Plan

Overview

ImmaNic has a clear business objective to develop, produce, promote and distribute Beauty Essentials products and services. These products and services have been developed over one year with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

ImmaNic has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as help
with dry hair that needs
moisture and stimulate
healthy healthy hair. This is a
critical issue for our selected target market of for women, men and childen with course kinky and curly hair.

The Value Proposition

ImmaNic is uniquely positioned to deliver value to For women, men and childen with course kinky and curly hair. "ImmaNic will products will help trap in moisture, add shine and strengthen hair
follicals which will help ones
hair to grow healthy and maintain strong hair." In order to be deliver on this
value proposition, we we only
use the finest organic
ingredients with a blend of
essential oils which hair
thrives in order to grow. This
capability has taken
considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Beauty Essentials market. We consider our key competitors to be: Carols Daughter because they also cater to natural hair community and provide the best hair product with natural ingredients. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Carols Daughter because our hair products caters to natural hair community as well, however products are created with natural ingredients which are free from harsh chemicals that will dry out your hair.

Key Strategies

Over the next 6 months our focus will be to provide samples to friends and family, Sponser fashion shows market on Youtube, Facebook and other socialmedia outlets. This task will be undertaken in the context of our broader strategy to introduce our products to a larger fan base.These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: produce our products in bulks, keep our customers satisfied and pleased with our products and create a revenue that will allow us to expand our business.

About this document
Beauty Essentials Business Plan
This document was created by fleemont@yahoo.com of ImmaNic using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.