Hi Def Auto Detail 1 Page Business Plan

Car care products services Business Plan

Hi Def Auto Detail 1 Page Business Plan

Overview

Hi Def Auto Detail has a clear business objective to develop, produce, promote and distribute environmentally friendly car care products services products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Hi Def Auto Detail has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The lack of premium eco-friendly auto appearance maintenance options. This is a critical issue for our selected target market of professional detailers, do-it-yourselfers and luxury service seeking car enthusiasts.

The Value Proposition

Hi Def Auto Detail is uniquely positioned to deliver value to detailing professionals, Do-it-yourself and luxury service seeking car enthusiasts. "Hi Def Auto Detail will Provide environmentally responsible car solutions that protect and increase the value of our clients automotive investments while enhancing their ownership experience." In order to deliver on this value proposition, our products are developed with organic raw materials and are engineered utilizing state-of-art Polymer Technology to clean, shine and protect the complete automotive surfaces in less time and with fewer disposable resources. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have identified only one competitor within the premium eco-friendly car care products and services market. We consider Eco Green Auto Clean to be our closet direct competitor. However, numerous car care product retailers and detail service providers do exist but none have successfully branded our "Pure. Premium. Performance Driven." Platform
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with the national product competitors and local service providers by maintaining a consistent pipeline of innovative products that appeal to professionals and novices alike, offer dynamic and effective proprietary auto detailing system training and providing our clients with a unique retail experience unmatched by any other car care service provider.

Key Strategies

Over the next 6 months our focus will be to launch a revenue generating e-commerce product and service website, extend our brand reach by rolling-out a branded licensee distributor & Detailer program and redesign our service facilities to better enhance our brand-to-customer interaction. This task will be undertaken in the context of our broader strategy to hire a dedicated sales and operations team. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
1) Increase our product sales and transactions to represent 50% of our profit mix.
2) Expand Authorized Licensee Distributor & Detailer Network to the Austin, Houston, San Antonio, Atlanta and Phoenix markets.
3) Creating highly branded in-store environment

About this document
Car care products services Business Plan
This document was created by Cameron of Hi Def Auto Detail using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.