GRAprojects 1 Page Business Plan
Overview
GRAprojects has a clear business objective to develop, produce, promote and distribute Home Improvements products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
GRAprojects has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We supply quick turnover solutions for security related issues.. This is a critical issue for our selected target market of New home owners.
The Value Proposition
GRAprojects is uniquely positioned to deliver value to New home owners. "GRAprojects will Provide solution no new home owners so that their families and assets are protected.." In order to be deliver on this value proposition, we We provide a trustworthy service where the customer is king. The best quality and the best price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Home Improvements market. We consider our key competitors to be: There is a lot of small and medium size enterprises.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There is a lot of small and medium size enterprises. by Our customer focus and providing th eright solutions..
Key Strategies
Over the next 6 months our focus will be to Increase the visiblity of GRAprojects by advertising and placing strategic banners and boards. This task will be undertaken in the context of our broader strategy to Employ more staff so that GRAprojects can improve customer service delivery.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Option 10 customers after 3 months 2 completed project per week after 6 months Website up and running with 2 weeks
About this document
Home Improvements Business Plan
This document was created by Andre of GRAprojects using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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