Senin, 19 Agustus 2013

Flat out cricket 1 Page Business Plan

Cricket equipment Business Plan

Flat out cricket 1 Page Business Plan



Overview

Flat out cricket has a clear business objective to distribute Cricket equipment products. These products have been developed over 0months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Flat out cricket has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fine quality willow & business is in London - travel a problem. This is a critical issue for our selected target market of Players.

The Value Proposition

Flat out cricket is uniquely positioned to deliver value to Players. "Flat out cricket will Quality hand made bats made from quality willow." In order to be deliver on this value proposition, we Unique bats, made professional. Before you bat is sent to you, Skype to inspect your bat's grain, weight, measurements etc. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Cricket equipment market. We consider our key competitors to be: High quality uk willow, hand made professional bats . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with High quality uk willow, hand made professional bats by Unique cricket bats .


Key Strategies

Over the next 6 months our focus will be to Ambassador to promote bats, attend training session . This task will be undertaken in the context of our broader strategy to Expand number of bats, label, and stock . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain stock Launch and market stock Sell

About this document
Cricket equipment Business Plan
This document was created by Leah of Flat out cricket using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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