ESSEFF TRADERS 1 Page Business Plan
Overview
ESSEFF TRADERS has a clear business objective to distribute welding material products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
ESSEFF TRADERS has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as low cost with higher efficiency. This is a critical issue for our selected target market of automotive.
The Value Proposition
ESSEFF TRADERS is uniquely positioned to deliver value to automotive. "ESSEFF TRADERS will best service." In order to be deliver on this value proposition, we consistent supply on credit. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the welding material market. We consider our key competitors to be: B.o.c.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with B.o.c. by Presentation.
Key Strategies
Over the next 6 months our focus will be to Achieve new clients and improve recovery. This task will be undertaken in the context of our broader strategy to Expand new products and initiate own business. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: increase product line
About this document
welding material Business Plan
This document was created by Ghufran of ESSEFF TRADERS using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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