eBraceDirect 1 Page Business Plan

Orthotics and braces Business Plan

eBraceDirect 1 Page Business Plan

Overview

eBraceDirect has a clear business objective to develop, produce, promote and distribute Orthotics and braces products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

eBraceDirect has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for consumers to have a direct low priced for source orthotic and bracing goods that may or may not be covered by insurance.. This is a critical issue for our selected target market of Injured consumers.

The Value Proposition

eBraceDirect is uniquely positioned to deliver value to Injured consumers. "eBraceDirect will Provide consumers with both a large selection and discounted prices for any orthotic or brace they are looking for.." In order to be deliver on this value proposition, we Our knowledgable staff of certified orthotics can easily outfit consumers with what they need quickly at a hugely discounted price than traditional facilities.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Orthotics and braces market. We consider our key competitors to be: Braceshop.com, and Betterbraces.com. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Braceshop.com, and Betterbraces.com by Our knowledgable staff of certified orthotists. .

Key Strategies

Over the next 6 months our focus will be to Rod OConnor. This task will be undertaken in the context of our broader strategy to Expand sales to include medical facilities such as rehab and physical therapy offices. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch web site and eBrand successfully Build brand awareness online Hit the $5000 monthly mark

About this document
Orthotics and braces Business Plan
This document was created by Hobie of eBraceDirect using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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